Nearly 25,000 pounds of produce pass through the markets each year, 20% of it donated by local businesses and growers. More than just providing nutritious food at a reasonable price, these markets foster community by giving seniors a great reason to get together with friends. Volunteers and shoppers share conversation, enjoy coffee and pastries, and listen to music at locations ranging from senior housing communities (including Covia Affordable Communities) to senior centers and churches.

A new Market Day is opening on Thursday, May 23 at the Yu-Ai-Kai Japanese-American Community Senior Service Center, located in San Jose’s historic Japantown. The market will be open from 10:30 – 11:30 am, and will be hosted on the 4th Friday of each month.

Market Day is one of Covia’s fastest growing Community Services programs. Two new markets opened in 2018, one at Stevenson House in Palo Alto and one at the Walnut Creek Senior Center. Two more new sites are planned in 2019:  Emerson Village in Pomona (the first Market Day site in Southern California), and Shires Memorial, which became a Covia Affordable Community in 2018. New sites are also being explored in Marin, Sonoma and Los Angeles counties.

In Marin, the Community Services team is piloting a program at Market Day in Novato, helping low-income seniors sign up for and use Cal Fresh, a benefit that helps stretch grocery dollars. Covia Community Services is exploring plans to expand this service to other locations.

Each Market Day is unique, operated by local volunteers and offering a variety of services or activities. Some offer recipes while highlighting the health benefits of certain vegetables. Others provide music from local musicians, seasonal produce tastings or an informal lunch.

Stoneman Village, an affordable senior housing community in Pittsburg, wanted to provide fresh produce to all its residents, including those who are homebound. All it took was a plan and Gail Kellough, an outstanding volunteer. Volunteers shop for and deliver bags of produce from Market Day to their neighbors who are unable to get out and shop on their own.

Says Colleen Chavez, Covia Market Day Program Director:“I never tire of seeing the positive effect of each Market Day: the joy of seniors coming together, helping one another, having access to such great produce, and being part of the community.”

This story was originally printed in Community Matters. 

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