During the height of the COVID-19 pandemic in 2020, Market Day transitioned from their normal operations to delivering produce directly to older people. In April 2020 alone, Market Day delivered bags of produce to 1,593 older adults living in twelve locations that normally host markets. This service not only provided fresh food but also helped boost spirits with hand delivery to vulnerable populations that were sheltering in place.

As California begins the process of reopening, Market Day locations are starting to open up as well. “We currently have six out of 24 Market Days open,” notes Teresa Abney, Market Day Program Director. More re-openings are tentatively scheduled for the fall.

At the beginning of the reopening process, the Market Day team met virtually with all coordinators to assess the needs of residents and the capacity of each market to open. Based on these meetings, the Market Day team determined which markets to open first and necessary precautions to keep everyone safe.

“Some of the precautions we have taken to protect shoppers include holding markets outdoors where possible, selling produce directly from the boxes to minimize touch, and holding markets open an extra hour to help stager shoppers,” says Teresa. Staff and volunteers also complete a COVID-19 screening before the start of each Market Day and masks are required for all staff, volunteers, and shoppers. Baskets are sterilized after each use and tables are spaced to allow for social distancing.

Response to the re-openings have been overwhelmingly positive. “The communities that have opened up Market Day again have all been very excited and happy to have Market Day back,” says Teresa. “It brings so much happiness to so many individuals. Even if it is with a mask on and 6 feet apart, it is just so nice to see and hear how happy everyone is to be shopping at Market Day again.”

Coordinators have also enjoyed having the markets back. “Many coordinators have said it’s just so nice to have a somewhat normal event back and see so many familiar faces again,” notes Teresa. “Market Days are more than fresh produce. They also create community and provide an opportunity to create a sense of purpose through volunteerism.”

The Market Day team is looking forward to opening more markets soon, though Teresa notes that “the plan for the future right now is day by day. We have to see where guidelines take us and see where everyone is as far as re-opening of senior centers.” Despite the slow process, the team is hopeful. “We are looking forward to bringing this amazing program back to many communities in the future so we can help older adults receive affordable produce safely,” says Teresa.

Markets are currently open and running regularly at Cottonwood Place in Fremont, Oak Center Towers in Oakland, Stoneman Village in Pittsburg, Presidio Gate Apartments in San Francisco, Burbank Heights & Orchards in Sebastopol, and Cloverdale Senior Center.

To keep up to date on which Market Day locations are currently open and which are planned to reopen next, follow Market Day’s Facebook page and check the locations PDF on their website.

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“It started as a direction from the board and then-CEO Laurie Pratt to ‘go help people’. It was that broad,” she says. From those beginnings, over the last 20 years, the Community Services division has grown to offer five flagship programs with Tracy as the Vice President of the Community Services division, managing 25 employees. The division serves people nationwide, using innovative programs to address four areas of impact: food security, social connection, creative engagement, and stable housing.

Market Day, designed to offer a wide variety of fresh produce for a minimal cost to older adults living in food deserts, was Community Services’ first program. Originally started in 1977 at the church across from St. Paul’s Towers in Oakland, Market Day established a practice for Community Services, to test a program and then replicate it in other locations. A second location was opened in 2001, marking the beginnings of Community Services as a part of the organization. The program currently has 24 sites in Northern California, primarily located in senior centers and senior low income housing communities, with more to come at Front Porch communities and other sites in Southern California.

“I really want people to know that Market Day is much more than just produce and reducing food insecurity. It’s about creating purpose and providing an opportunity to build community,” says Sheila Womack, Senior Director of Community Services. This understanding of programs as a source of purpose and community pervades the work of the division.

Well Connected, which started in 2004, and its companion, Well Connected Español, are largely participant-led, inviting people from the United States (and sometimes beyond) to support one another through phone- and online-based groups, classes, and events. Social Call was founded in 2009 as an in-person friendly visiting program to connect older adults and volunteers for one-on-one weekly conversations in English or Spanish. In 2018, the program launched visits by phone or video, which expanded availability throughout the United States. Today, these virtual connection programs reach 3,900 individuals a year.

What sets these programs apart, says Tracy, is the importance of reciprocity – what participants give each other, and how they shape the programs. “Back in the day, we designed programs somewhat paternalistically, as in ‘we’ll fix this for you.’ Now we focus on engaging participants to help create their own solution.”

Katie Wade, Senior Director of Creative Engagement, agrees. As she reflects on working in a traditional service model, she says, “Honestly, it was a little depleting. But thinking about our work in Community Services as an interdependent model and what we all give and receive inside those connections is a holistic way of approaching life in general, as well as the work that we do. I think the end result for participants, volunteers, and community stakeholders is relational but also intentional.”

Amber Carroll, Senior Director of Connection Programs, emphasizes that Community Services programs “are not a resource for ‘them’ – people out there. We are collectively a resource for everyone – every resident, every staff person,” as well as the community at large.

In 2012, Community Services responded to the Bay Area housing crisis by creating and piloting Home Match in Marin County, a region with a high proportion of older adults and few affordable housing options. Leveraging existing housing stock, Home Match connects financially vulnerable or socially isolated older adults who have an extra room in their home with low-income individuals who are challenged to secure safe, affordable housing.  Home Match has grown to serve 5 Bay Area counties: Alameda, Contra Costa, Marin, Monterey, and San Francisco, as well as serving as a resource for other areas seeking to respond creatively to their local housing needs.

“I want to make homesharing as understood and used as peer to peer car rides or Airbnb,” says Karen Coppock, Senior Director of Home Match. “There are 3.6 million unoccupied rooms in the top 100 housing markets in the United States, tons of opportunity to house people and stabilize the housing of others.”

Although for most of its programs, Community Services is focused on direct outreach, its newest program, Creative Spark, primarily trains and supports other service providers. “That’s an exciting route for us and it’s really in keeping with how we have been developing a national touch and influencing the field of aging services for several years,” says Katie. “Creative Spark is a next step in that continuum.”

One significant change Tracy has seen in her years is in the growth of the team’s sophistication and business savvy. “We have much more rigor about strategy and data collection,” she says. “We know how important storytelling is to be able to communicate about impact, but if it’s not backed up by data, then that’s a problem.” Over the past five years, “it’s been about focus, focus, focus. We had to let go of some programs and make some really hard choices to be able to use the resources we’re given in the most impactful, thoughtful, and responsible way.”

“I believe we can be leaders in the space of doing this work that demonstrates our social accountability,” says Tracy. “It’s something that residents, staff, family members, and board members can be proud of. I’m grateful for Front Porch’s commitment to dedicate time and financial resources to make an impact on people’s lives as well as social challenges. I think we embody the values of Front Porch and the work we do is another way to think about how to live out those values.”

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Enduring Inspiration “began as an idea to connect community members through shared experience at a time when we need to be physically distant,” notes Jessica McCracken, Creative Spark Director. “The title of the show captures the endurance we all must have during this challenging time.”

“It stands for everything Ruth’s Table believes in,” adds Rita Mukhsinova, Ruth’s Table Program Manager. “That art has the power to heal and bring communities together, that it helps challenge assumptions about age and disability, and that it should be accessible to all.”

Since March alone, Enduring Inspiration has distributed over 750 creative care kits and reached over 1,400 older people. The new exhibition highlights a selection of the incredible work created during the initiative’s first half and looks to what is coming next. Art included in the exhibition includes collages, embroidery, drawing, weaving, and more.

Ruth’s Table kicked off the Enduring Inspiration exhibit with a live virtual event on Thursday, February 4^th. Participants and Covia team members joined to share the inspiration and stories behind their art and how the program has impacted them over the past year.   

“Creative projects helped me to feel like I belong to something and fulfilled my need to connect with others while expanding my creativity,” noted Margie, a Bethany Center resident whose iris fold artwork is featured in the exhibition. Margie’s essential worker’s collage that she created for the initiative was also featured on a LeadingAge postcard sent out to advertise their annual gathering.

Covia Market Day Associate Director Teresa Abney, shared how her program has been utilizing Enduring Inspiration to connect with participants. Though in-person markets cannot currently be held, Abney distributes Creative Spark worksheets to participants to keep them engaged. She noted that participants like the idea of being creative and share their completed worksheets with neighbors to compare their unique approaches to the same prompt.

The full Enduring Inspiration exhibit is available online here and a recording of the opening event will be available soon.

This is just the beginning for the Enduring Inspiration initiative. “I am most excited about the next round,” says McCracken. “Creative Spark and Ruth’s Table will be hosting more classes, creating more partnerships, and putting together more kits and worksheets to showcase in future installments.”

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Market Day, a Covia Community Services program designed to offer pop-up produce markets in accessible locations such as senior communities, senior centers, and churches, made the difficult decision to temporarily close its events starting in mid-March in light of the risk they might present to seniors and volunteers alike. But the team is working behind the scenes to provide new, creative ways to get fresh produce to seniors without exposing them to risk of infection. 

“Covia knows that our clients, residents, and neighbors are all dealing with a lot of challenges during this pandemic,” Market Day posted on its Facebook page. As a result, “During the month of April, Covia offered produce delivery for free to older adults and community members.”

In April, Covia employees and volunteers wearing masks delivered bags of produce to 1,593 seniors living in twelve locations that normally host Market Day, ranging in location from Santa Rosa in Sonoma County to Pomona in Southern California. Each delivery contained a variety of fresh produce, from blueberries to broccoli, pears to zucchini, along with a pound of rice.

“The gesture alone helped my spirits,” said a resident of Presidio Gate Apartments, a Covia Affordable Community in San Francisco. “The bananas and berries were most appreciated and the sweet potatoes were good mashed.”

“I can’t tell you how much the groceries will be appreciated by my residents,” said a staff person at Cottonwood Place in Fremont. “I’ve seen the need for food increasing. This is so generous of Covia and it is definitely needed…We will get through this all together.”

As for the Market Day team, “We can’t wait to celebrate all our volunteers when our Markets open again soon!”

Market Day is a program of Covia Community Services. Find more information about Market Day or make a donation to support this vital program here.

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Nearly 25,000 pounds of produce pass through the markets each year, 20% of it donated by local businesses and growers. More than just providing nutritious food at a reasonable price, these markets foster community by giving seniors a great reason to get together with friends. Volunteers and shoppers share conversation, enjoy coffee and pastries, and listen to music at locations ranging from senior housing communities (including Covia Affordable Communities) to senior centers and churches.

A new Market Day is opening on Thursday, May 23 at the Yu-Ai-Kai Japanese-American Community Senior Service Center, located in San Jose’s historic Japantown. The market will be open from 10:30 – 11:30 am, and will be hosted on the 4th Friday of each month.

Market Day is one of Covia’s fastest growing Community Services programs. Two new markets opened in 2018, one at Stevenson House in Palo Alto and one at the Walnut Creek Senior Center. Two more new sites are planned in 2019:  Emerson Village in Pomona (the first Market Day site in Southern California), and Shires Memorial, which became a Covia Affordable Community in 2018. New sites are also being explored in Marin, Sonoma and Los Angeles counties.

In Marin, the Community Services team is piloting a program at Market Day in Novato, helping low-income seniors sign up for and use Cal Fresh, a benefit that helps stretch grocery dollars. Covia Community Services is exploring plans to expand this service to other locations.

Each Market Day is unique, operated by local volunteers and offering a variety of services or activities. Some offer recipes while highlighting the health benefits of certain vegetables. Others provide music from local musicians, seasonal produce tastings or an informal lunch.

Stoneman Village, an affordable senior housing community in Pittsburg, wanted to provide fresh produce to all its residents, including those who are homebound. All it took was a plan and Gail Kellough, an outstanding volunteer. Volunteers shop for and deliver bags of produce from Market Day to their neighbors who are unable to get out and shop on their own.

Says Colleen Chavez, Covia Market Day Program Director:“I never tire of seeing the positive effect of each Market Day: the joy of seniors coming together, helping one another, having access to such great produce, and being part of the community.”

This story was originally printed in Community Matters. 

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“I was one of the first 8 people to move in,” says Fred Campbell. “And the day I walked into the facility, I fell in love with the structure, the ambiance.” Campbell, who had lost his business as a hairdresser in San Francisco during the AIDS crisis, had been cleaning houses in Southern California when he learned that Jennings Court was being built. “I always thought [low income housing] was bad stuff because that’s how the movies always show it,” he said. Instead, “On a scale of 1-10, I’d say my first impression was an 11.”

“It was a rural setting then,” when Jennings Court opened in 2008,  says Penni Colley. “Across the street were horses grazing around a barn. Of course, that’s not there any more, but it was so beautiful.”

Colley had been surprised there was still room in the new building when she received a letter saying there was an apartment available for her. “At my age and being low income, I didn’t think I would ever have a new apartment. You just kind of have to forget that because the chances of me having a brand new apartment were slim. When I saw how beautiful these were, I just couldn’t get over it.”

Colley explains that the apartments hadn’t filled due to the strict qualification requirements. Residents must be 62 or older and “very, very, very – three veries – low income,” she says.

“They were offering me such a sweet deal on the rent that I figured it would be a dump. And I was very pleasantly surprised to find how nice it is,” says Roger Hanelt, who had been homeless before moving into Jennings Court. “It’s been a very healing environment for me. Because I’ve gone through highs and lows and this place was definitely a rescue.”

Campbell remembers, “The day we got in, I stayed most of the time looking at the courtyard, so beautiful. Now I watch the seasons change with all of these trees outside my front door.”

Jennings Court has 54 apartments that look out on a central courtyard that contains a garden tended by the residents and a fountain donated by Spring Lake Village, another Covia community in Santa Rosa. It was built through a partnership between Covia and Burbank Housing with funding from HUD and the city of Santa Rosa. Along with housing, Jennings Court provides service coordination and programs such as a weekly Market Day and monthly visit from the Bookmobile.

Colley remembers “When we had our very first welcome party out in the patio out there, I just ran around to anyone who looked like they were a suit and said, ‘thank you, thank you, thank you.’

Before she moved in, “I remember thinking, ‘oh, well, I’ll have to let that thought go. I’m never going to have my own new place. And then God blessed me with this. And I just have a wonderful new apartment. Everything in it was new. It smelled new. There were no residual crumbs in the drawers that anybody had missed. So. Gratitude.”

“I kept telling myself how fortunate I was. I’m still poor as a church mouse but I’m not unhappy,” says Campbell. “Every time I think about Jennings Court when I’m away from it, it’s home.”

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Market Day, our senior produce market program, is almost entirely volunteer-led. More than 300 volunteers in 20 locations put the produce out in baskets when it arrives or help with overall set up of the market, greet shoppers at the door, check people out at the cashiers table, help shoppers during the market when they are picking produce, or just chat with people. Others bring their musical instruments, such as the Fountain of Ukes which performs for the Market Day at Margaret Todd Senior Center in Novato.

Volunteers are mostly seniors, many of them residents in the senior affordable housing communities where the markets take place. Market Day director Teresa Abney says, “I wish more people knew about the dedication of our volunteers.  They love helping at Market Day and are dedicated and committed to their duties each week.”

Ruth’s Table at Bethany Center provides a wide range of volunteer-led arts programs and workshops, often led by residents. “One volunteer at Ruth’s Table is Bethany Center’s resident Margie A. Ramirez,” says Ruth’s Table director Jessica McCracken. “Margie has been an active volunteer for Ruth’s Table programs from the moment she moved in. Not only does Margie actively participate as volunteer support but she has brought her granddaughter, Talia, along the way who literally has grown up at Ruth’s Table. Now a young woman in her early teens, Talia takes an active role in Ruth’s Table programs teaching and setting up alongside her grandma.”

Participant volunteers are also an important part of Well Connected. Katie Wade, Assistant Director, shares “A little secret about our volunteers – many of them have chosen not to list their credentials or life experience in an effort to enhance the peer-to-peer aspect of the program. Each call holds such potential as you continuously uncover a variety of treasures hidden in each person’s life story. You could encounter an activist, attorney, world-traveler, mother, band member, first generation immigrant, dairy farmer, and so much more.”

Along with programs out in the community, volunteers who have been trained and gone through a background check may provide services directly in people’s homes, such as the Home Delivered Grocery Program in Novato. “Every Tuesday morning 18 volunteers shop for and deliver groceries to homebound elderly Novato residents who are unable to shop for themselves,” explains Carol Ann Moore, Director of Senior Resources for Marin County. “This is a 23 year old program and we still have one of the original shoppers! Clients not only receive groceries but a friendly visit.  Volunteers are trained to notice and report concerns to the Director. We follow up by connecting them to other services they need or reporting health concerns to their contact person.”

Regular friendly visits are also the goal of Social Call with volunteers either providing a phone call or an in-home visit at least twice a month. “We couldn’t do this without volunteers, as simple as that,” says Brian Stannard, Director of Social Call for San Francisco and Alameda County. “They are the engine.  The volunteers bring all kinds of skills:  languages beyond English, computer skills, companionship, empathy.”

Volunteers include people of all ages. Stannard says, “Many of our new volunteers fall under the millennial category, a group that sometimes generates negative public opinion.  In my observations, their passion and commitment to serving undermines any millennial prejudices people might harbor.” And Moore adds, “Volunteers say that volunteering gives them something to do with their time after they retire. It helps them feel connected and sense of worth.  One volunteer said it provides him immense joy just knowing he is making life a little better for an older person.”

To find out opportunities to volunteer with Covia Community Services, please visit our VolunteerMatch site.

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